As a passionate lot of marketing and creative recruiters here at Network Marketing towers we’re always keeping our eyes and ears out for new and innovative ways of recruiting the right candidates for our clients brands. The fit of the person culturally is as important as their experience and skillset. Who was it who said “Recruit for culture, train for skills”?
So when we spotted the campaign by Ikea in Australia to recruit new staff for a new store we thought you’d love to see it. It’s not the much over-hyped social-media IKEA are using here but the most direct form of direct mail!
The key here is less about the lack of media spend but more about the highly specific targeting and innovative way they added the ‘instructions’ in to the packaging for their products. Now we accept that this approach to recruitment isn’t going to work for everyone but well done to Ikea for genuinely thinking outside the box (excuse the pun).
What a better way to send a message across, stright to the point and direct, I love the way they’ve done this spot and I think it’s an example for many big companies.
I agree with you, well done to IKEA for thinking outside the box.