We have been playing around with QR Codes here at Network Marketing Towers – wondering if there’s a suitable application for it in our business or if it’s just technology for technologies sake.
We hear that farmers could use QR codes to brand cows. Yes, the ones that go “Mooo”. Allowing farmers to scan their cows via mobiles enables them to quickly learn their origin, vaccination history and other vital information.
Here’s one we created earlier for our business as a bit of a test…
Not very exciting I know – you’re already on the blog so why would you need to click a QR code to go to another article? Technology for technologies sake?
In a more practical application we’ve seen how Rightmove are planning on using them to help people access property information – we can see how this would work.
We’re keen to understand where our candidates and clients could see QR Codes as being useful in their interaction with us – the more ideas the better really! Just add your comment at the bottom.
Hopefully we’re asking the right audience!
Thanks in advance
Jonathan
I Develop software for a jukebox interface… Started to integrate QR codes into that.
For example where ever we need to share a link with a user … say a venue website, event info, I display the URL on screen but also accompany that with a QR code that a user can scan with a mobile device.
Also seen them used in shop windows … facebook “like” links…
…I like them!
In my experience QR codes only really apply to printed communications, and seeing as most of the interactions in recruitment are handled electronically they tend not to be that appropriate.
If you work for a tech-savvy sector, then perhaps you could use them at networking events to leverage some interest.
Alex Walker – Marketing Executive – Sage UK
In my humble view, until brands and marketers grasp the fact there’s a need to combine creativity with this technology, QR codes are just another pointless layer in the marketing process.
My thoughts are that QR codes are fool’s gold until they are used in a more creative and interesting way in terms of the content and experiences they unleash for the person scanning them. More here http://bit.ly/xsfm49
This is by far the best use of QR codes I have seen. “Supermarket QR sweep”… wish I had, had that idea…
http://2d-code.co.uk/qr-code-grocery-shopping/
Just spotted this article on using QR codes to access things like gmail accounts. Could this be of value?
http://mashable.com/2012/01/18/gmail-qr-code-login/