Monthly Archives: January 2012

The Gadget Guy is Our Top Advert at Network Marketing

In the spirit of sharing our favourite ads of the moment, the boys and girls at Network Marketing Towers are loving the all new Yaris advert – Gadget Guy.

It’s not that the technology they are introducing is particularly ground breaking although it is cool, we like the characters, music and the geeky gadget guy with a pasta machine on his car.

What Creative Director comes up with an idea like that? Genius! I wonder what the brand guys at Toyota had in their brief to come to this execution?

 

That’s it, we’ve decided – we’re all going to apply for jobs as  account Managers at this agency or a brand managers at Toyota – looks like it’s a fun place to work!

Network Marketing and Welcome to Yorkshire Become Partners

Network Marketing are delighted to report that we’ve joined Welcome to Yorkshire as a Partner for 2012.  We have worked with Welcome to Yorkshire for some time and as passionate, Yorkshire folk thought it was high time we put our money where our mouth was and make a commitment to the new era that is upon us!

Growing up and living in Yorkshire for most of your life brings with it an amazing sense of belonging. For those that move away there seems to be an insatiable urge to relocate back and certainly as a recruitment business within marketing we see this a lot.

When we ask people why they’re looking to relocate back to Yorkshire, whether it be for a marketing job or a role in a creative agency, most say “for the quality of life”.  There are few places in our wonderful country where you can be in the hustle and bustle of the UK’s 3rd largest city and yet within minutes be out in the countryside enjoying the Yorkshire Dales, real village pubs with Sunday lunches and pint of real ale.  Or venture in to one of our Michelin starred restaurants in the countryside and stay over in places like the Devonshire Arms at Bolton Abbey.

We’re really impressed with the way Welcome to Yorkshire has re-engineered themselves to accomodate the change in funding and look forward to seeing them continue to support local businesses and in a wider sense, the economy in Yorkshire.

And as a final thumbs-up – well done on winning the World Travel Awards – Worlds Leading Travel Campaign!

To QR or not to QR – that is the question

We have been playing around with QR Codes here at Network Marketing Towers – wondering if there’s a suitable application for it in our business or if it’s just technology for technologies sake.

We hear that farmers could use QR codes to brand cows. Yes, the ones that go “Mooo”.  Allowing farmers to scan their cows via mobiles enables them to quickly learn their origin, vaccination history and other vital information.

Here’s one we created earlier for our business as a bit of a test…

Not very exciting I know – you’re already on the blog so why would you need to click a QR code to go to another article?  Technology for technologies sake?

In a more practical application we’ve seen how Rightmove are planning on using them to help people access property information – we can see how this would work.

We’re keen to understand where our candidates and clients could see QR Codes as being useful in their interaction with us – the more ideas the better really!  Just add your comment at the bottom.

Hopefully we’re asking the right audience!

Thanks in advance

Jonathan

 

British Heart Foundation Ad Gets Us Pumped Up Today

Being die hard Leeds fans here at Network Marketing Towers (well, maybe not Miles…or Tom…) we still have a big place in our hearts for the legend that is Vinnie Jones. His hard man reputation has only increased since his retirement from football with his presence on the big screen.

However, many won’t know that he has a softer side. His wife had a heart transplant over 20 years ago and now his latest job is featuring in an advert for the British Heart Foundation promoting compressions as a way of reacting to someone having a heart attack until the emergency services get there.

Take a look at the full advert here:

In our humble opinion t’s a marketing stroke of genius and in using the Bee Gees ‘Staying Alive’ as a tune to time your compressions to we’d like to think they were thinking along the same lines as our good selves at Network Marketing when we chose Take That and ’Patience’ as our hold music!

Well done to Vinnie for supporting a great cause and for The British Heart Foundation for bringing a level of humour and clarity to what can be a complicated area.

 

We’re loving the Aldi TV Advert – Another Gem from McCanns

Here at Network Marketing Towers, at the beginning of another New Year (may it be a great one for all of our loyal readers!) we were strumming our chins and generally looking thoughtfully up and to the right to remember what were our favourite adverts on TV from 2011.

You’d be hard pressed to beat our previously blogged Yeo Valley adverts although we have decided to go with the brilliant series of Aldi Adverts – particularly the one with the old lady and the tea.  If you’ve not seen it then have a chuckle here…

Would’t you have loved to be the Brand or Marketing Manager who sat in the meeting with McCanns when they presented this creative!

As we’ve got a bot of a softer side we thought you might also like to see the one with the cat in it!

Hope you enjoy the adverts as much as we do – let’s all look forward to a bit of fun in 2012!

Jonathan Hirst